People have the wrong impression that on the internet,
everyone and every thing's popular. It doesn't mean that simply because
accessible to millions of people all over the world, you're famous. With
millions of websites often offering similar topics and products, one can
definitely get lost in cyberspace. That's why Internet marketing is
for website owners to ensure that you get promoted and people do visit
There are different ways of internet marketing: search engine marketing,
advertising, e-mail marketing, affiliate marketing, and interactive
Search engine marketing
There are many kinds of search engine marketing tactics, but two are
popular: search engine optimization (SEO) and pay-per click advertising
SEO markets your website to ensure that you will be on top of search
rankings. That way, people will more likely visit your site because
first one they'll see on search engine results. SEO companies such as
Productions (www.blackwoodproductions.com) offer SEO through site
and copyediting at affordable rates.
Meanwhile, PPC is a form of internet marketing that allows for the
small advertisements on search results page when you type in a key
word/s - the
ad is usually related to your website. Money is earned when a person
a particular ad, hence the name pay-per click.
This is the most widely used means of internet marketing. A banner is an
and link placed on high traffic site. A banner ad is visible to people
visit that particular site and usually advertises products, services, or
Nowadays, people opt to use different kinds of banner ads to attract Web
surfers. Some use plain text ads while others go for rotating images and
There are two types of banner advertising: common banner ads are those
usually appear on the top of a website. "Medallion" banner ads
feature small and multiple banners on the side of a website usually
E-mail marketing uses e-mail to communicate different types of messages
people. This is a form of direct internet marketing where recipients get
first-hand information on events or topics from you. E-mail marketing
build client-customer relations, as well as building new relationships,
particularly helpful in business.
Affiliate marketing and interactive advertising
Affiliate marketing is a means of internet marketing that promotes your
business through which an affiliate is rewarded for every person who
that particular site.
Interactive advertising uses multimedia to attract potential customers.
Audio/video clips, Flash images, and other forms of media can help
people especially in an on line environment. Market your website through
redesigning and copyediting so that you will emerge on top of search
rankings. This way, people are more likely to visit your site because of
accessibility. One example of a SEO company is Blackwood Productions
(www.blackwoodproductions.com), which offers affordable rates for
kinds of websites.